What Does An Email Marketing Specialist Salary Look Like?

What Does An Email Marketing Specialist Salary Look Like?

Introduction Of What Does An Email Marketing Specialist Salary Look Like?

What Does An Email Marketing Specialist Salary Look Like? If you’re pursuing a career in email marketing, it’s important to know the average salary for this field. According to the Law Bureau of Labor Statistics (BLS), email marketing specialists earn an average salary of $61,640 annually. If you’re looking to make a significant income in this field, it may be a good idea to consider a career in email marketing.

What is Email Marketing?

Email marketing is using email to send commercial messages to a defined audience. Email marketing can be used for various reasons, including generating leads, building relationships, and driving sales. According to the Law Bureau of Labor Statistics (BLS), an email marketing specialist’s salary can range from $52,000 to $72,000 per year. You can also read: How To Use Email Marketing Software For Maximum Profit?

The Importance of Email Marketing

Email marketing is a powerful tool for businesses of all sizes. By sending targeted emails to your customers, you can create a relationship with them and hopefully convert more leads into customers.

An email marketing specialist’s salary depends on the size of the company and the level of experience they have. However, most positions start at $45,000 annually and go up from there. Most specialists also receive bonuses based on their performance.

The Different Types of Email Marketing

There are various types of email marketing; as such, the salary ranges for email marketing specialists will vary. According to PayScale, the average wage for an email marketing specialist is $76,000 per year.

Some of the most common styles of email marketing are list-building or email outreach, which involves emails to a large group of people hoping that one or more will become customers. Retention marketing is another type of email marketing that keeps your subscribers interested by regularly sending them new content.

In addition to salary, other factors that might influence an email marketing specialist’s salary include experience and qualifications. Many online jobs require a business or computer science degree, but opportunities are available without formal training. Many job postings also list experience working with email platforms such as MailChimp or Constant Contact as a desirable quality.

How to Start an Email Marketing Campaign?

If you’re considering starting an email marketing campaign, it’s essential to understand what a specialist salary looks like. According to a survey of nearly 1,200 email marketers, the annual median wage for email marketing specialists is $61,000. However, this figure can vary significantly depending on experience and location. The top 10 cities in California have the highest salaries for email marketing specialists.

Now that you know the median annual salary for email marketing specialists, it’s time to decide what campaign you want to launch. There are a few specialties to keep in mind when planning your campaign:

-Target your audience. Make sure to focus your campaign on particular demographics or interests—this will help ensure that your message reaches the right people and encourages them to take action.

-Choose a design template or platform. Once you have a target audience and an understanding of their interests, it’s time to choose a design template or platform that will allow you to create and send emails easily. There are plenty of options available on both platforms and templates—so don’t be afraid to experiment!

-Invite content contributors. One way to add depth and breadth to your campaign is by inviting content contributors (bloggers, podcasters, etc.)to participate. This way, you can get complimentary content without spending extra money on advertising space or creating your content.

What to Include in Your Email Marketing Campaign?

Different types of email marketing require different skill sets. A content marketer, for example, needs to know how to create engaging and well-written emails. A social media specialist needs to be able to build relationships with clients on social media. To have the best chance of success with your email marketing campaign, it’s necessary to have a clear understanding of what each position requires and an accurate budget for hiring a valid person for the job.

Here is a rough breakdown of what you can expect to pay in different areas:

Email Marketing Specialist Salary: $60,000 – $120,000 per year

Content Marketing Manager Salary: $75,000 – $175,000 per year

Social Media Manager Salary: $50,000 – $150,000 per year

How to Measure the Victory of Your Email Marketing Campaign?

What does an email marketing specialist’s salary look like? According to the National Association of Email Marketing Specialists, email marketing specialist salaries vary depending on experience and skill set. A recent survey of more than 1,300 email marketing specialists found that field managers (those in positions such as vice president or director) earned an average annual salary of $122,000. However, entry-level email marketers with no experience earned a median salary of only $59,000. In other words, the more experience you have, your salary will be higher. You can also read: What Does An Email Marketing Specialist Salary Look Like?

It’s important to note that not all employers pay email marketing specialists the same amount. Some may award their specialists stock options or bonuses based on company performance. Some companies offer paid vacation time or tuition reimbursement, while others provide affordable health insurance and 401(k) benefits.


Email marketing is among the most cost-effective ways to attach with your customers and grow your business. According to the 2017 Email Marketing Industry Forecast, global marketing spending is expected to reach $87.4 billion by 2021. Given this growth potential, it’s no wonder that email marketing specialist salaries are on the rise! If you are interested in pursuing a career as an email marketing specialist, check out our top 10 salary data points for the field to better understand what you could make.